The slogan of the advertisement is "Never Judge Before You Taste” which is an product product-oriented and idea-oriented advertisement.
In terms of product-oriented advertising, the ads share information about how the hamburger looks like by describing it as mysterious, elegant and magic. The slogan is sound and easy to remember. It aimed at persuading consumers to purchase it. At the same time, the advertisement is idea-oriented because it give the message about not to judge something from their appearance. This strategy can help gaining support from audience as it promotes a healthy and positive message. Apart from the slogan, by putting Cinderella with a knife and the witch with a flower together, we aimed at telling audience that judging things from appearance is irrational and even easy to get wrong. By challenging people’s perception that Cinderella and the witch must be a kind and cunning respectively, we would like to encourage the audience not to bind by the traditional view towards good or bad.
In short, the advertisement try to persuade audience to buy and the black burger and it promise that we can give them a new experience.
In terms of product-oriented advertising, the ads share information about how the hamburger looks like by describing it as mysterious, elegant and magic. The slogan is sound and easy to remember. It aimed at persuading consumers to purchase it. At the same time, the advertisement is idea-oriented because it give the message about not to judge something from their appearance. This strategy can help gaining support from audience as it promotes a healthy and positive message. Apart from the slogan, by putting Cinderella with a knife and the witch with a flower together, we aimed at telling audience that judging things from appearance is irrational and even easy to get wrong. By challenging people’s perception that Cinderella and the witch must be a kind and cunning respectively, we would like to encourage the audience not to bind by the traditional view towards good or bad.
In short, the advertisement try to persuade audience to buy and the black burger and it promise that we can give them a new experience.